ABSTRACT
This work was conducted for the purpose of evaluating the Impact of television advertisement on consumer behaviour with reference to J. Udeagbala Holding Nigeria Limited. This specific Objective of the study was to determine whether consumers are aware of the company of J. Udeagbala, product to fined out television advertisement on behaviour and making recommendation to help in improving television, advertisement on the marketing of consumer product in J. Udeagabla.
The study was carried out by analyzing the responses selected from sample of 50 consumers with in Aba and Umuahioa and 10 management and staff of the company. The research questions were analyzed using percentage while the hypothesis were tested using the chi-square (X2) test. From the finding it was discovered that most of their consumer know of the product. The researcher recommended that, they should be improvement in marketing research and development and should be encourage determining exactly what the consumer require in the product and always try to maintain the good standard of product.
ABSTRACT
This study was carried out on embracing top-down information communication as a means of enhancing innovation i...
ABSTRACT
The study investigated the effect of Intrinsic and Extrinsic Motivation Strategies on students writing skills performance in jun...
The study examines philosophical survey in the morality of spinoza in the l...
ABSTRACT
The study investigated the Effects of Computer Simulation on Academic Achievement and Retention in Geography Among Secondary Sch...
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For the effective discharge of their duties, professional secretaries must have a mastery of t...
ABSTRACT
This paper analyzed empirically the impact of Value Added Tax (VAT) on economic growth in Nigeria from 1994-201...
Abstract
This study entitled "The Effect of working Mothers on the Educational Development their Children" was...
STATEMENT OF PROBLEM
Traditionally, Nigerian women are unwilling to have CS because of the genera...
ABSTRACT
Nigerian payment systems are cash-driven because cash is the main mode of payments for several transactions. However, the Point...
BACKGROUND TO THE STUDY
There is a growing body of literature from researchers and educationists which have made a...